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Taylor Swift’s influence is undeniable: whether it’s crashing Ticketmaster with her sold-out concert tickets (here’s how to buy Eras tour tickets if you weren’t one of the lucky ones who managed to nab tickets), setting streaming records, or causing a measurable boost in the US economy, almost everything the singer touches turns to gold.
The same can be said about her effect on fashion. Business Insider reporter Juliana Kaplan spoke with several small businesses about the “Swift Effect;” Taylor’s ability to sell out items and create big business for small brands she wears. One brand, Wove Made, saw a 2,000% increase in sales when Swift was spotted wearing a custom bracelet to a Chiefs game.
While Taylor Swift is reportedly now a billionaire, you can still find a surprising number of affordable brands in the singer’s wardrobe. Sarah Chapelle, the fashion reporter behind Taylor Swift Style (which was the first to identify most of the pieces named in this article) and author of a forthcoming book of the same name, told Kaplan that one of Swift’s signature style choices is pairing designer pieces with items from accessible retailers. “This kind of approach really underlines her approachable, relatable image,” Chapelle said.
Below are 12 affordable items that Swift has been spotted wearing recently and that are still in stock (or at least available for preorder). We’ve also rounded up Taylor’s favorite red lipsticks, plus many more of her favorite accessories in our guide to the best Taylor Swift gifts.
A $40 Halara skirt and a hat supporting Travis Kelce’s podcast
Swift and her boyfriend Travis Kelce recently attended Coachella to cheer on several of their performer friends, including Ice Spice and Jack Antonoff (her longtime collaborator and front man of Bleachers). Taylor was spotted in the crowd wearing a $40 mini skirt from Halara with a buckle garter detail. She paired the skirt with a hat supporting Kelce’s podcast New Heights, which quickly sold out.
Read our Halara review.
Under $100 jewelry from Mazin Jewels
Swift has an extensive jewelry collection that spans an impressive price range — from pieces that cost tens of thousands of dollars, to several affordable items from brands like Mazin Jewels and Awe Inspired. She’s been seen wearing pieces from Mazin at least half a dozen times in the past year, including at her 34th birthday party.
A $150 Aritzia mini dress
According to Aritzia, the Sunday Best Trix Dress is also known as the “Taylor Swift” dress because of its popularity after the singer was spotted wearing it.
Never-rip tights from Sheertex (and a $10 pair from Calzedonia)
Who doesn’t love rip-proof tights? Swift is among the many fans of Sheertex, a brand making durable, comfortable tights. She’s been seen wearing the brand’s diamond pattern tights several times, including out to dinner in New York City and at Chiefs games. She’s also been spotted in a $10 pair of tights from Calzedonia.
Sub-$100 lululemon tights
Swift is rarely pictured in athleisure, but when she is, she’s often wearing lululemon. The tights pictured above come in numerous lengths, and Swift is wearing the 28″ to accommodate her tall frame.
Skorts from Free People
Swift is a big fan of Free People’s skorts and has been seen in a number of the brand’s styles, including the Emmy Denim Skort pictured above and its Heartbreaker Skort.
A $70 crushed velvet dress from a small UK business
Swift wore this crushed velvet dress by the small UK brand Little Lies while out to dinner with Blake Lively in 2023. The dress is currently sold out, but you can sign up to be notified when it’s back in stock.
Lauren Savoie
Deputy Editor, Reviews & Chair of the Editorial Standards Board
Lauren Savoie is deputy editor of Insider Reviews and chair of Business Insider’s editorial standards board. Lauren leads the home, kitchen, pets, and travel teams, and is deeply involved in all editorial decision making, with a particular focus in strategic content planning, career growth of reporters and editors, and strong journalistic standards for the Reviews team. In 2022, Lauren attended The Poynter Institute’s Leadership Academy for Women in Media, a prestigious program that recognizes leaders in the journalism industry.Lauren joined the Business Insider team in 2020, first as kitchen editor and soon after as senior home & kitchen editor, where she pioneered original testing methodologies for buying guides and built a diverse team of freelancers and reporters with deep expertise in product testing. You can see some of her work in our guides to the best flower delivery services, the best pillows, and the best sous vide machines. Before her time at Business Insider, Lauren was the senior reviews editor at America’s Test Kitchen, where she wrote and edited more than 300 in-depth, unbiased buying guides and reviewed more than 1,000 kitchen products. Her work has appeared in Cook’s Illustrated and Cook’s Country magazines, in dozens of cookbooks, on two Emmy-nominated TV shows, and on CNN.com, Fodor’s, Yahoo, LifeHacker, the Splendid Table, and more.Lauren is currently Kansas-based, but continues to live like a lifelong Bostonian: drinking Dunkin’ iced coffee in the winter, spending summers “down” the Cape, and sharing her home with a cat named Chowder. Say hello at lsavoie@businessinsider.com or @el_savvy on Twitter, Instagram, and TikTok. Learn more about how our team of experts tests and reviews products at Insider.
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Disclosure: Written and researched by the Insider Reviews team. We highlight products and services you might find interesting. If you buy them, we may get a small share of the revenue from the sale from our partners. We may receive products free of charge from manufacturers to test. This does not drive our decision as to whether or not a product is featured or recommended. We operate independently from our advertising team. We welcome your feedback. Email us at reviews@businessinsider.com.
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