Leading independent integrated comms agency, Rooster, has announced its appointment by the ultra-luxury UK travel company Winged Boots. Briefed with communicating the exclusive and discreet Winged Boots’ proposition to Ultra-High-Net-Worth individuals, Rooster’s strategic comms plan will capitalise on the travel specialist’s uniquely curated approach to delivering travel experiences with a crafted, next-level luxury edge.
Founded in 2008, the ultra-luxury UK travel company brings a concierge service to travel management for an audience who has the highest expectations from their trips. Established by Managing Director David Ox, who was one of the four co-founders of Ocean Holidays Group, company delivers tailor-made experiences for both personal and corporate travel, across an extensive portfolio of destinations from the Maldives to the Caribbean, and the Middle East to Europe.
Rooster’s integrated brief spans luxury consumer comms, incentive travel PR, corporate profiling, thought leadership and brand partnerships.
David Ox, Managing Director of Winged Boots, comments, “Rooster immediately impressed us with their understanding of our brand and unique proposition. As an untold success story that’s been largely built on referrals, we’re looking forward to partnering with Rooster to propel Winged Boots to new heights with UHNW audiences who are looking for the very best travel concierge service.”
James Brooke, Managing Director of Rooster, adds, “Winged Boots has handed us a dream brief – a truly compelling proposition, a fascinating business narrative and an exclusive, bespoke approach to travel. Also providing corporate travel management, sports travel management, and travel solutions for TV and film production, Winged Boots has such a diverse product offering for us to promote.”
The UK travel company offers all aspects of ultra-luxury leisure and corporate travel, spanning flights, accommodation, yacht charter, private jet charter, as well as a concierge service for restaurant reservations, bespoke gifting and one-of-a-kind experiences. Guaranteeing the highest levels of confidentiality and privacy, many of Winged Boots clients are well-known celebrities, sportspeople, media personalities and High-Net-Worth individuals.
Company join Rooster’s growing portfolio of luxury travel brands including Atmosphere Core, Cheval Collection and Wyndham Grand Barbados Sam Lord’s Castle.
The article Rooster takes flight with Winged Boots for UHNW brief first appeared in TravelDailyNews International.
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