- All The News From Today’s Big EA Investor Event Kotaku
- EA execs say generative AI is “not merely a buzzword for us, it’s the very core of our business,” then pretend to tell a computer to generate buildings live on stage Gamesradar
- EA says giving videogame characters ‘life and persistence’ outside of games with AI is a ‘profound opportunity,’ which is the kind of talk that leads to dangerous Holodeck malfunctions PC Gamer
- EA expects to “outpace market growth” through to 2027 GamesIndustry.biz
- Electronic Arts Says Generative AI Is at the Core of Its Business 80.lv