FORT LAUDERDALE, FLA. – Dream Vacations/CruiseOne announces the successful conclusion of the 2024 Land Summit, held at Secrets & Dreams Bahia Mita in Puerto Vallarta, Mexico. 2024 continues to be a strong year in bookings for land vacations for the network with roughly a 15% growth. This year’s summit provided franchise owners and travel advisors with vital resources and insights to capitalize on the trend for land-based travel experiences.
“What truly makes this summit special is the way we come together to share ideas and build strategies that focus specifically on land vacations. From all-inclusive resorts to villa stays, offer incredible opportunities for our advisors to create unforgettable experiences for their clients,” said Drew Daly, senior vice president and general manager for Dream Vacations and CruiseOne.
More travelers are seeking diverse and immersive experiences, and Dream Vacations/CruiseOne is committed to equipping its advisors with the tools and knowledge necessary to meet this demand. The 2024 Land Summit’s agenda was designed with this focus in mind, offering comprehensive resources that empower advisors to enhance their land travel offerings.
- Supplier Presentations and Panels: Attendees gained valuable insights from leading suppliers and industry experts, covering the latest trends and opportunities in land travel.
- Trade Show and One-on-One Meetings: Advisors had the chance to engage in in-depth discussions with suppliers, fostering strong partnerships and uncovering new business opportunities.
- Video Content Creation: Recognizing the importance of digital marketing, the summit included dedicated sessions highlighting a range of marketing programs specifically designed to promote land-based vacations. A professional videographer captured a collection of videos during the event that will be added to each advisor’s website, featuring property tours and more, to boost their online presence and engage potential clients.
- Site Inspections: In-depth site inspections at premier properties such as Marival Armony, Riu Palace, Fiesta Americana, Iberostar Mita, Grand Velas, and Secrets/Dreams Vallarta Bay provided firsthand knowledge of the latest accommodations and amenities, enabling advisors to offer informed recommendations to their clients.
The summit also provided advisors with a suite of tailored resources designed to help them thrive in this expanding market. These included marketing materials, video assets, and direct access to supplier expertise, all aimed at enhancing their ability to create and sell exceptional land-based travel experiences.
“Our goal is for every advisor to leave this summit feeling empowered with the tools and resources they need to sell land vacations confidently. From hands-on training to exclusive supplier insights, we’ve equipped our advisors with everything they need to elevate their business,” said Charity Santiago, vice president of training and events for Dream Vacations and CruiseOne.
Those passionate about travel with an entrepreneurial spirit who would like to be part of a travel agency network that cares more about its agents and travelers, should visit www.DreamVacationsFranchise.com to learn about franchising with Dream Vacations and CruiseOne.
The article Empowering travel advisors to drive sales: 2024 Land Summit fuels success in land-based travel first appeared in TravelDailyNews International.
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