The American Indian Alaska Native Tourism Association, the only national organization dedicated to advancing cultural tourism in Native Nations and communities across the United States, and the National Tour Association (NTA) announced that the organizations have entered a reciprocal cooperation agreement to build awareness of Native Nations and their travel products among NTA’s community of travel professionals.
Travel serves as a catalyst for a productive U.S. economy and helps power the success of other industries. American Indian, Alaska Native, and Native Hawaiian-owned hospitality businesses contribute $15.7 billion in annual sales to the tourism and hospitality sector in the U.S., according to the Economic Impact of U.S. Indigenous Tourism Businesses Report, produced by AIANTA in partnership with Honolulu-based SMS Research. The AIANTA and NTA partnership will also aaim to educate NTA travel professionals on how to do business with Indigenous-owned businesses and sell Indigenous tourism experiences.
“We’re at a pivotal time for Indigenous Tourism across our Native Nations and communities in the U.S.,” said AIANTA CEO Sherry L. Rupert. “With a heightened awareness of responsible travel and diverse travel experiences, and with cultural heritage tourism on the rise, this strategic partnership with the National Tour Association will help grow tourism to our Native Nations and communities while also providing education on how to do business with Indigenous operators.”
NTA seeks to lead the responsible growth of travel to, from, and within North America by connecting diverse professionals and enhancing the travel experience, always considering the impact on communities and the planet.
“AIANTA’s mission statement and core values speak to NTA’s commitment to integrity, sustainability, inclusivity, collaboration and teamwork, learning, and innovation,” said Catherine Prather, CTP, NTA president. “By working together in this new partnership, we can increase awareness of Native Nations and destinations among travel professionals in the NTA community.”
For more than 25 years, AIANTA has worked to address inequities in the tourism system and has served as the national voice for American Indian, Alaska Native, and Native Hawaiian nations engaged in cultural tourism, while also providing technical assistance, training, and capacity building to Native Nations and communities and Native-owned enterprises engaged in tourism, hospitality, and recreation.
The article American Indian Alaska Native Tourism Association partners with NTA to amplify indigenous destinations in the U.S. first appeared in TravelDailyNews International.
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